A Trump “Kill Shot”?
According to Scott Adams:
The best Trump kill shots have the following qualities.
1. Fresh word that is not generally used in politics
2. Relates to the physicality of the subject (so you are always reminded)
He could fight this by smiling more often (unlike Ted Cruz, he actually knows how to smile) but that would cut into his exploitation of pessimistic bias among the voters.
Addendum: The ideal slogan is, of course, “Make America Irate Again!”