Social Science vs. Social Science

Rich Thau and Celeste Gregory are recommending that conservatives follow liberals in harnessing social science the way liberals harnessed social science in the Obama campaign. There is a minor problem with this. The social science used by the Obama campaign was based on large samples. The alleged social science published by academics frequently isn't. Maybe we should follow them by doing our own social science. (We should not follow their habit of keeping the results secret.)