Maybe She Thought She Was Doing That
In response to an article on youth unemployment, Partial Objects (seen via TJIC's Twitter) suggested about the lead example:
Maybe she should have studied something marketable.
On the other hand, she had a BA in Product Design. I suspect she was trying to study something marketable and figured the best way to do that was to study marketing. She may have seen the complaint that pharmaceutical companies spend more on marketing than on research and wanted part of the gravy train. She may have read about Emotional Intelligence
or the Creative Class
and actually believed it. (You can find my earlier comments on examples of this bulshytt here